Exploration and Practice of Rural Revitalization Model from the Perspective of Industrial Chain Theory: A Case Study of Fenglian Common Prosperity Demonstration Zone in Hengcun Town, Tonglu County, Zhejiang Province
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摘要: 产业发展是乡村振兴的核心,为乡村提供物质基础和基本经济活动场域。本文从产业链理论视角将乡村产业振兴实践拆解为组织合作、价值创造和空间形态三个维度的行动,并以浙江省杭州市桐庐县横村镇凤联共同富裕示范区为例,探索当前乡村产业振兴在实践中的困境及应对策略。研究发现,实践困境主要在于“合作导向缺引领、产业发展缺平台、设施配套不完善”三个方面。横村镇的应对策略一是在组织合作维度上,成立党建共富联盟,鼓励乡贤回归,培养乡土人才,引领本地产业发展;二是在价值创造维度上,构建供应链和产业基地,融合一、二、三产业,发展全域旅游,提升本地产业在价值链上的位置;三是在空间形态维度上,通过完善公共服务配套,为就业和消费人口及家庭提供宜居宜养的乡村环境。Abstract: Industrial development is the core of rural revitalization, providing the material basis and essential arena of economic activity. From the perspective of industrial chain theory, this paper breaks down the practice of rural industrial revitalization into three dimensions of action, including organizational cooperation, value creation, and spatial pattern establishing. The Hengcun Town's (in Tonglu, Zhejiang) efforts on developing its Fenglian Common Prosperity Demonstration Zone is taken as an example in this paper to explore the challenges and coping strategies of rural industry revitalization in practice. The study finds that there are three key challenges for rural revitalization in practices:collaboration between entities lacks leadership and orientation, industrial development lacks platform, and supporting infrastructures are insufficient. The response strategies of the Hengcun Town are:(1) regarding the organizational collaboration, it establishes a party-led partnerships for common prosperity as the key local actor, attracts the country elites back to the villages, and trains local talents to lead local industrial development; (2) regarding value creation, it has built a supply chain and industrial base, integrate primary, secondary and tertiary industries, and develop tourism in the whole region, to expand the roles of local industrials in the value chains; (3) regarding the spatial pattern establishing, it delivered public service to provide a livable and nurturing rural environment for employment and consumer population and families.
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