Study on Whole Process Development Framework of Characteristic Towns: A Case of Wuzhen in Zhejiang Province
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摘要: 特色小镇是国家在新时期下的重大战略创新,在推进供给侧结构性改革、助推经济转型升级等方面都发挥着重要作用。但在目前特色小镇的开发过程中,大多数企业和政府对不同开发阶段特色小镇的操作要点尚不明确,普遍存在忽视前期策划,重建设、轻运营等问题,导致部分特色小镇陷入了发展困境,逐渐偏离了正确导向。本文以特色小镇全流程开发为切入点,首先建构了小镇开发的整体架构,将开发分为前期准备、中期建设和后期运营三大阶段,并阐述了各阶段开发的重要环节。在全流程开发的整体架构下,文章选取拥有十多年成熟开发经验的乌镇作为典型案例,具体分析其在开发不同阶段内的经验做法,以期能为国内古镇休闲旅游类特色小镇的开发提供借鉴。Abstract: The characteristic town is a major strategic innovation of our country in the new era. It plays an important role in promoting reform of the supply side and boosting economic transition. While in the current development process of the characteristic town, most enterprises and governments have not been clear about the operation points in different stages. Neglecting the pre-planning, attaching importance to construction but ignoring the operation has become increasingly prominent, resulting in some characteristic towns falling into the development dilemma and gradually deviating from the correct orientation. This article takes the whole process development of the characteristic town as the breakthrough point, and firstly constructs the whole process development framework. This framework divides the development of the characteristic town into three stages: preparation, medium-term construction and post-operation, and the important links of each stage are elaborated. Then this paper chooses Wuzhen, which has more than ten years of mature development experience, as a typical case to analyse the experience and development keynotes of the characteristic town in three stages of development, in order to provide references for the development of the same genre characteristic towns.
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Key words:
- characteristic town /
- whole process development /
- strategy planning /
- construction /
- operation /
- Wuzhen
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