Network Evaluation and Hot Spot Identification of Rural Tourism Attrctions: Taking Jiangsu Province as an Example
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摘要: 本文以江苏省290家4A级乡村旅游景点为研究对象,以大众点评网数据为数据源。首先建立景点热度评估模型对各景点的网络评价值进行评估;其次用基尼系数、核密度分析、热点分析方法探讨江苏省乡村旅游时空差异及演变特征;最后探讨乡村旅游时空差异形成的影响因素。研究结果表明:(1)从时序上看,2012—2018年,江苏省乡村旅游景点热度逐年上涨,但空间差异显著并呈扩大趋势;(2)从空间结构演变上看,江苏省乡村旅游空间格局经历了“单核—双核—三核”的演变过程,热度的扩散趋势为“南—西北—东北”;(3)从热点空间分布来看,冷热格局地域间变化明显,热点区主要分布在苏南地区,冷点区主要分布在苏北地区;(4)从热点景点类型来看,江苏省乡村旅游类型正逐步从农业观光转向休闲度假,游客的消费方式逐渐偏向休闲度假;(5)江苏省乡村旅游热度的空间差异是人均GDP、城市化率、铁路客运量等共同作用的结果,且存在明显的强度差异,与铁路客运量、公路客运量及A级旅游景区数量相关性强。Abstract: This paper takes 290 4A-level rural tourist attractions in Jiangsu Province as the research object, and uses Dazhongdianping network data as the data source. Firstly, it establishes a scenic spot heat evaluation model to evaluate the network evaluation value of each scenic spot. Secondly, it uses Gini coefficient, nuclear density analysis, and hotspot analysis methods to explore the spatio-temporal differences and evolution characteristics of rural tourism in Jiangsu Province. Finally it discusses the influencing factors of the formation of rural tourism spatiotemporal differences. The research results show that:(1) From a time series perspective, the popularity of rural tourist attractions in Jiangsu Province has increased year by year from 2012 to 2018, but the spatial differences are significant and show an expanding trend. (2) From the perspective of spatial structure evolution, Jiangsu Province's rural tourism spatial pattern has gone through the evolution process of ‘single-core-dual-core-three-core’, and the heat spreading trend is ‘South-Northwest-Northeast’. (3) From the spatial distribution of hotspots, there are obvious changes in the cold and hot patterns. Hot spots distributed in southern Jiangsu, and cold spots are mainly distributed in northern Jiangsu. (4) From the perspective of the types of hot spots, the type of rural tourism in Jiangsu Province is gradually shifting from agricultural tourism to leisure vacation, and the consumption mode of tourists is gradually inclined to leisure vacation. (5) The spatial difference of rural tourism in Jiangsu Province is the result of the combined effect of per capita GDP, urbanization rate, and railway passenger traffic, and there are obvious differences in intensity, which are strongly related to the number of road passenger traffic, highway passenger traffic and the number of A-level tourist attractions.
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Key words:
- rural tourism /
- network evaluation /
- spatiotemporal pattern /
- influence factor /
- Jiangsu Province
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