摘要: 随着美丽乡村建设的不断推进，融合了体验经济理论的休闲旅游型乡村建设模式日益成熟。 其通过对目标游客群体个性化体验需求的把握，挖掘乡村自然肌理、民俗文化等资源，设计出具有主动参与性、差异性、挑战性的体验模式，为游客带来参与农事活动的收获体验及回归田园的精神享受，也为乡村建设与振兴提供了新型路径。本文以江苏省南京市江宁区佘村为例，通过村庄现状优势与挑战解析、国内外乡村营造案例借鉴，以类型体验为导向，提出“体验模式策划、社会组织重构、村民意识引导” 三大乡村规划策略，并对策略具体空间落位进行概述。旨在以类型体验为发展路径，进行以农民为主体的行为疏导，运用政策和外部资本预先培植村庄自身活力，延续文脉基底，带动村庄差异化可持续性发展， 实现乡村“生态的环境、适宜的产业、传统的文化、现代的生活”，推动乡村振兴。
Research on Beautiful Village Planning Strategy Based on Multi-type Experience Mode: Taking She Village of Nanjing City Jiangning District as an Example
- Received Date:
Abstract: With the continuous advancement of beautiful village construction, the leisure tourism-based rural construction model that incorporates the experience economic theory has become increasingly mature. Through grasping the needs of individualized experience of target tourists, it explores the natural texture and folk culture of the countryside, and designs an experience model with active participation, difference and challenge, which brings visitors a harvest experience and spiritual enjoyment also provides a new path for rural construction and revitalization. This paper takes She Village in Jiangning District, Nanjing City as an example. Through the analysis of the current situation and challenges of the village, the case study of the Japanese and Taiwanese villages, and multi-type experience mode, it proposes three major strategy which is "experience model planning, social organization reconstruction, and villager consciousness guidance", and takes an overview of the specific spatial location of the strategy. The research aims to use the multi-type experience as the development path, carry out the behavioral guidance of villagers, use policies and external capital to pre-cultivate the village's own vitality, continue the cultural basement, promote the village's differentiated sustainable development, and realize the rural "ecological environment, suitable industries, traditional culture, and modern life" in order to promote rural revitalization.