Abstract: This paper uses network text analysis method to extract high-frequency feature words from 12 travel notes and 12000 comments of websites such as Mafengwo, Ctrip, Tuniu, Fliggy using Octopus software. And from four aspects of tourism resources, tourism environment, tourism infrastructure and supporting services, and the cultural connotation of ancient towns, this paper analyzes the tourists' perception image of Mudu Ancient Town. On this basis, the paper discusses the problems existing in the tourism development in Mudu Ancient Town and puts forward the corresponding optimization strategies.