Abstract: For a long time, the development strategy of ‘emphasizing city and neglecting township’ has caused the problems of unbalanced urban and rural development and insufficient rural development. In the new period, the government realized the importance of rural development and adopted the external ‘blood transfusion’ way to feed the countryside, but the countryside still faced the dilemma of insufficient endogenous development power. From the point of view of stimulating rural life, this paper combs the theoretical connotation of rural endogenous development, and puts forward some suggestions for rural development, including:(1) cultivating villagers' subjective consciousness; (2) establishing a new type of rural autonomous organization with shared interests; (3) reshaping rural order by combining rule of law with rule of law; (4) constructing network structure of internal and external resources.