Abstract: Culture is the inner driving force for the high-quality development of rural tourism, while rural tourism is an important path to inherit, activate and develop rural culture. Under the strategic background of new-type urbanization and rural revitalization, the integrated development of cultural and tourism has become an inevitable choice to promote rural tourism transformation and enrich rural cultural connotation. In the process of integrated development of cultural and tourism, suburban villages in big cities, as the ‘pioneer’ of urban-rural linkage, have generally encountered difficulties such as loss of vitality of cultural heritage, homogenization of tourism development, hollowing out of villages, and difficulties in industrial transformation. This paper takes the Beijing Fangshan District Chechang Village as empirical object, through the concrete case analysis to the common strategy summary method, explored how to take to cultural genes throughout the tourism experience brigade fusion development with the principle of cultural revitalization and ecological priority under the background of cultural and tourism integration, in order to achieve the value of cultural heritage, optimization of village landscape, promoting industrial transformation, and the realization of the purpose of cultural inheritance and rural revitalization, providing strategic reference for the village planning and industrial planning of this type.