孙立, 陈禄文, 石爽, 孙雪谱, 张鹏远. 后疫情时代乡镇地区全域旅游产业融合路径研究——以北京密云为例[J]. 小城镇建设, 2021, 39(5): 41-48. DOI: 10.3969/j.issn.1009-1483.2021.05.006
引用本文: 孙立, 陈禄文, 石爽, 孙雪谱, 张鹏远. 后疫情时代乡镇地区全域旅游产业融合路径研究——以北京密云为例[J]. 小城镇建设, 2021, 39(5): 41-48. DOI: 10.3969/j.issn.1009-1483.2021.05.006
SUN Li, CHEN Luwen, SHI Shuang, SUN Xuepu, ZHANG Pengyuan. Research on the Integration Path of the All-for-one Tourism Industry in Township Areas in the Post-epidemic Era: A Case Study of Beijing Miyun[J]. Development of Small Cities & Towns, 2021, 39(5): 41-48. DOI: 10.3969/j.issn.1009-1483.2021.05.006
Citation: SUN Li, CHEN Luwen, SHI Shuang, SUN Xuepu, ZHANG Pengyuan. Research on the Integration Path of the All-for-one Tourism Industry in Township Areas in the Post-epidemic Era: A Case Study of Beijing Miyun[J]. Development of Small Cities & Towns, 2021, 39(5): 41-48. DOI: 10.3969/j.issn.1009-1483.2021.05.006

后疫情时代乡镇地区全域旅游产业融合路径研究——以北京密云为例

Research on the Integration Path of the All-for-one Tourism Industry in Township Areas in the Post-epidemic Era: A Case Study of Beijing Miyun

  • 摘要: 疫情对旅游业产生冲击的同时,也给乡镇地区的旅游产业带来了转型机遇;同时全域旅游发展和全域旅游示范区创建工作如火如荼。本文从乡镇地区旅游产业所受疫情的冲击和变化入手,分析后疫情时代乡镇地区的全域旅游产业融合需求,提出后疫情时代乡镇地区的全域旅游产业融合路径:(1)全域品牌带动,打造旅游核心吸引物;(2)全域产业联动,整合旅游要素和产品;(3)全域线路引导,串联区域旅游资源;(4)全域主体合作,构建多方利益共同体。并以北京市密云区作为实践案例进行研究,以期为其他乡镇地区提供借鉴与参考。

     

    Abstract: While the epidemic has had an impact on the tourism industry, it has also brought transformation opportunities to the tourism industry in rural areas. At the same time, the development of all-for-one tourism and the creation of all-for-one tourism demonstration zones are in full swing. Starting from the impact and changes of the epidemic situation in tourism industry in township areas, this article analyzes the demand for integration of the all-for-one tourism industry in the township area in the post-epidemic era, and proposes the integration path of the all-for-one tourism industry in the township area in the post-epidemic era:(1) driven by global brands, creating core tourist attractions; (2) joint regional industries, integrating tourism elements and products; (3) through the guidance of regional route, connecting regional tourism resources; (4) utilizing all members' cooperation to build a community of multiple interests. And this study took the Miyun District in Beijing as a case, in order to provide reference for other towns and areas.

     

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