Abstract: The rural revitalization strategy has been upgraded to a national strategy. The sustainable development of culture and tourism integration can effectively create rural characteristics, thereby achieving the overall goal of rural revitalization. Guided by the product three-level theory, this article proposes a solid cultural and tourism foundation, enrich cultural and tourism performance, and innovative cultural and tourism marketing from development the core layer, form layer, and additional layer to develop a rural cultural and tourism integration path. Taking the practice research of cultural and tourism integration in Chechang Village, Beijing as an example, it analyzes the village existing problems and divides the culture and tourism products, and according to the three level theory of products proposes targeted strategies for the integrated development of culture and tourism. While exploring the sustainable development path of rural culture-tourism integration, the aim is to create a model for the sustainable development of similar rural cultural tourism integration and expand to the overall rural development to help the rapid realization of rural revitalization.