Abstract: With implementation of the rural vitalization strategy, the traditional poverty alleviation policy only can offer the rural poverty assistance to satisfy the urgent needs, but it can never be the ultimate solution. It is clear that this policy should change its original goal. Excavating and then using the rural endogenous assets can improve impoverished rural areas' capability for self-development to achieve sustainable development. The way of assets excavation and evaluation in rural poverty is the basis for ensuring the further development of rural areas. Thus, in this paper, we draw on the theory of Assets-Based Community Development to analyze and sort out of material assets, human assets, organizational assets, and cultural assets separately in L Village within Sichuan Province. In addition, we use Analytic Hierarchy Process (AHP) to construct the framework of the evaluation method, including the processes of hierarchical structure model, judgment matrix, and weight calculation results, to analyze different types of rural assets. Our findings indicate that evaluating rural assets not only helps people fully understand the value of rural endogenous assets, but also helps people use those positive assets to archive endogenous development.