Abstract: Due to the importance and particularity of rural development in the country's grassroots governance, government-led planning and implementation is an important work model in our country's rural planning and construction, but there is still a lack of systematic implementation mechanism for how to quickly improve the level of rural construction led by the government. Based on the analysis of common problems existing in the practice of rural construction at county level, this article takes the construction of characteristic rural village in S County, Jiangsu Province as an example, and summarizes five technical methods for rural construction under the ‘planning’ and five management methods under the ‘government-led’. This article believes that high quality preparation of village planning is the basic guarantee of rural revitalization and characteristic rural villages construction. And the innovative planning and construction project management system is the key to ensuring the smooth implementation of rural planning, and strengthening the cultivation of characteristic industries, constructing the multi-governance mode of rural areas, and promoting the reform of rural property rights system and the innovation of operation mode are also important measures to activate the endogenous development power of rural areas and promote the sustainable development of rural construction. In addition, the planning system itself also needs to be reformed, from blueprint planning to implementation planning, from material planning to participatory planning, and from village construction planning to comprehensive planning for social and economic development.