Abstract: Supply and marketing cooperatives are important institutional practices in the economic field since the founding of the People's Republic of China. In the new stage of development, this paper puts forward the concept of 'new supply and marketing cooperatives' and introduces the application path of rural revitalization of 'rational ideas, strong functions, and revitalization of industry'. Then, four major modes of new supply and marketing cooperatives + industrial bases, agricultural companies, e-commerce, and agricultural supermarket docking were pointed out. Combined with the integration of new supply and marketing cooperatives and urban and rural factors, rural revitalization stage goals, and village planning thinking model, the response strategy of borrowing the 'trend', following the 'trend' and thinking by taking advantage of the 'trend' is proposed. Finally, this study can provide reference for decision-making and rural development transformation in the new era.