Abstract: Rural revitalization is an important part of modernization with Chinese characteristics. In order to guide many villages with ordinary resource endowments to consolidate poverty alleviation achievements and further promote rural revitalization, based on the 'asset-based' theory and took rural endogenous assets as the research object, this paper took the development of material assets, human assets, organizational assets, and cultural assets as the symbol of rural development, and further proposed the asset utilization strategy of internal drive and external connection, relationship driven, co-sharing-co-construction, and organization construction, as well as the action path of increasing knowledge of human resources, enabling organizations, improving space quality, and condensing culture. Based on the practice of L Village revitalization planning in Sichuan Province, this paper uses the above methods to promote L Village to achieve five 'revitalization'. The research results have important reference significance and guiding value for a large number of similar types of poverty-removing rural that practice the concept of endogenous development in rural planning.