Abstract: With the development of experiential economy, people pay more and more attention to the experience of rural tourism. From the point of view of experience, this paper takes the landscape planning and design of the rural tourism central area of Daguan Town in Nanchuan City in southern Chongqing as an example, and designs the content of agricultural experience based on "farming lifestyle". Combined with the design of experience content, the landscape experience space is built under the guidance of "CDTA experience model", in order to provide new ideas for the planning and design of rural tourism areas from the perspective of experience.