Abstract: Rural residential environment has the spatial characteristics of small and many, wide and scattered. With the diversified transformation of rural population and the precise demand of environmental supply, the traditional rural living environment improvement has restricted the rural living environment improvement demand in the new era. With the concept of crowd sourcing, under the guidance of tasks and objectives of the rural living environment improvement, with the objective of public participation, the media of information platform, and the core of data collection, through the organization and leading of management organization, technical support of service organization and implementation of construction organization, this paper integrates the "top-down" demand matching and the "top-down" accurate supply, forms a circular and interactive supervision mechanism and establishes a rural crowd collection platform with the collaboration of multiple subjects, in order to promote the collaborative governance of rural living environment, to innovate the accurate investment of resources for rural revitalization, and to promote the practical services of digital rural construction. Finally, taking the rural crowd collection platform of Zengcheng District, Guangzhou as an example, practical experiences of rural crowd collection are summarized and discussed, including the value driving of multiple subjects, precise collection of environment appeals, data integration of information platform and interaction and feedback of collection results, in order to provide positive reference for the rural living environment improvement in China.