Abstract: Current village planning in China is plagued by issues such as blind pursuit of full coverage, detachment from local realities, and lack of practicality. Planning processes have been oversimplified into mere tools for resource conservation and quota allocation under the ‘Three Zones and Three Lines' (ecological conservation, agricultural production, and urban development zones and ecological protection, permanent farmland, and urban development boundary lines) framework. This approach excessively emphasizes the ‘conservation of existing values' while neglecting ‘value creation', making it imperative to improve the quality and effectiveness of village planning practices. To reconcile the dual objectives of ‘value conservation' and ‘value generation', this study systematically examines the conceptual framework and practical experiences of the rural ‘Three Transformations' reform (resource capitalization, fund equityization, and farmer shareholderization). It proposes a ‘Four Ones' strategy to elevate planning quality: 1) A unified resource inventory for comprehensive asset mapping; 2) A coordinated revitalization blueprint for spatial optimization and functionality integration; 3) An integrated asset transaction platform for market-oriented capital flows; 4) An operation-oriented planning framework emphasizing pre-planning viability assessments. Additionally, process optimization recommendations are provided under the paradigm of rural operational governance. This research aims to contribute to improving the scientific rigor of village planning and advancing sustainable rural revitalization.