农文旅融合视角下城郊乡村休闲农业景观评价与发展策略研究——以杭州市余杭区三个村落为例

Research on the Evaluation and Development Strategies of Suburban Rural Leisure Agricultural Landscapes from the Perspective of Agriculture-Culture-Tourism Integration: A Case Study of Three Villages in Yuhang District, Hangzhou

  • 摘要: 乡村振兴背景下,构建休闲农业景观评价体系能够系统评估资源价值,为乡村景观建设、产业升级及农文旅融合提供科学依据。本文基于农文旅融合视角,结合 AVC 理论构建评价体系,对浙江省杭州市余杭区处于起步、发展、成熟不同发展阶段的竹园村、永安村及径山村进行实证分析。结果表明,综合评价得分为径山村(4.0490) > 永安村(3.6730) > 竹园村(3.3010),径山村与永安村评价等级“较好”,竹园村评价等级“一般”。本文根据实证研究结果,分析揭示了制约各阶段发展的关键因素,并通过对比差异,从环境整治与文化赋能、产业开发、区域协同与可持续发展 3 个维度,提出了差异化发展策略,为优化城郊休闲农业景观、深化农文旅融合提供依据。

     

    Abstract: Against the backdrop of rural revitalization, establishing an evaluation system for leisure agricultural landscapes enables systematic assessment of resource value, thereby providing a scientific foundation for rural landscape construction, industrial upgrading, and the integration of agriculture, culture, and tourism. From the perspective of agriculture-culture-tourism integration, this study constructs an evaluation system based on the AVC (Atraction, Vitality, Capacity) theory. Empirical analysis was conducted on three villages in Yuhang District, Hangzhou City, Zhejiang Province, which represent different development stages: Zhuyuan Village (initial development stage), Yong'an Village (development stage), and Jingshan Village (mature stage). The results indicate that Jingshan Village achieved the highest comprehensive evaluation score (4.0490), followed by Yong'an Village (3.6730) and Zhuyuan Village (3.3010). Specifically, Jingshan Village and Yong'an Village were rated ‘good', while Zhuyuan Village received a ‘fair' rating. Based on these empirical results, this study identifies and analyzes the key factors restricting development at each stage. By comparing the differences among the three villages, differentiated development strategies are proposed from three dimensions: environmental improvement and cultural empowerment, industrial development, and regional coordination and sustainable development. These strategies provide a reference for optimizing leisure agricultural landscapes in suburban areas and advancing the in-depth integration of agriculture, culture, and tourism.

     

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