直播转型下电商村的产业空间演变与驱动机制研究——以广州市大源村为例

Research on Industrial Spatial Evolution and Driving Mechanisms in E-commerce Villages Amidst the Live Streaming Transformation: A Case Study of Dayuan Village, Guangzhou City

  • 摘要: 消费需求转变与数字技术成熟正在推动传统电商的直播转型。既有的相关研究多关注传统电商村形成阶段的中宏观空间特征,较少结合微观建筑空间对直播转型阶段展开细化研究。因此,本文基于POI数据、访谈信息与文献资料,以广东省广州市白云区大源村为例,探究电商产业发展转型对产业空间演变的驱动机制,梳理村域与建筑单体的电商产业空间演变特征。研究发现:1)供应链结构和经营模式等产业要素对产业空间的功能要素、组织方式和结构特征产生关键性影响,政策环境和经营条件等地域要素使其呈现个性化特点。2)村域产业空间结构以大源路为发展主轴,从“大分散—小集聚的点状组团”演变为“核心聚集—边缘扩散的团块状园区”。建筑单体产业空间结构从“功能自发性混合”演变为“功能结构性复合”。3)大源村产业空间经历了从“生存型空间范式”到“发展型空间范式”的转型。本研究对传统电商村直播转型下产业空间的建设与优化具有理论价值和实践指导意义。

     

    Abstract: The transition of traditional e-commerce to live streaming commerce is propelled by shifts in consumer demand and the maturation of digital technologies. Current research predominantly examines the macro and meso-level spatial characteristics during the formation phase of traditional e-commerce villages, with relatively few detailed investigations incorporating micro-level architectural spaces during the live streaming transformation stage. Therefore, this study, leveraging POI data, interview insights, and literature review, takes Dayuan Village in Baiyun District, Guangzhou City, Guangdong Province as a case study to delve into the driving mechanisms of industrial development transformation on industrial spatial evolution within the e-commerce context. It also outlines the distinctive features of e-commerce industrial spatial evolution at both the village and individual building scales. The findings indicate that: 1) Industrial factors, such as supply chain structure and business models, significantly influence the functional elements, organizational patterns, and structural characteristics of industrial spaces, whereas regional factors like policy environments and operational conditions impart unique personalized traits. 2) The village-level industrial spatial structure, with Dayuan Road as its central development axis, has evolved from a 'scattered large-scale, small clustered point-like grouping' pattern to a 'core concentrated, periphery dispersed blocklike park' pattern. Concurrently, the industrial spatial structure of individual buildings has shifted from 'spontaneous functional mixing' to 'structured functional compounding'. 3) The industrial space in Dayuan Village has experienced a transition from a 'survival-oriented spatial paradigm' to a 'development-oriented spatial paradigm'. This research offers theoretical insights and practical guidance for the construction and optimization of industrial spaces in traditional e-commerce villages undergoing live streaming transformation.

     

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