基于服务设计的乡村工坊空间赋能方法与实践——以杭州富塘村菊韵工坊为例

Methodology and Practice of Spatial Empowerment for Rural Workshops via Service Design: A Case Study of the Chrysanthemum Rhyme Workshop in Futang Village, Hangzhou

  • 摘要: 乡村工坊作为培育特色产业、推广地方文化及打造文旅品牌的空间触媒,其内嵌的服务逻辑是实现用户体验价值及空间认同的关键。文章基于服务设计思维,在利益群体协同下以“供需规划”“空间营造”“系统迭代”3个阶段构建乡村工坊的空间赋能方法,并以浙江省杭州市富塘村菊韵工坊项目为例进行实证探讨。阶段一通过提取供需触点,明确工坊服务内容及对应的空间渠道输出;阶段二立足体验价值层次与空间系统对应关系,落实工坊服务体验的空间塑造路径;阶段三借助体验评价与供需平衡,推动工坊服务维护的空间系统增益。研究所凝练的无形服务与具形空间的一体化行动框架,对其他乡村工坊的建设实践亦具有借鉴意义。

     

    Abstract: As a spatial catalyst for cultivating specialized industries, promoting local culture, and building cultural-tourism brands, the embedded service logic within rural workshops is critical for delivering user experience value and establishing spatial identity. Guided by service design thinking and through stakeholder synergy, this study constructs a spatial empowerment methodology for rural workshops comprising three stages: 'supplydemand planning', 'space construction', and 'system iteration'. An empirical investigation was conducted using the Chrysanthemum Rhyme Workshop project in Futang Village, Hangzhou, Zhejiang Province as a case study: Stage 1 identifies supply-demand touchpoints to define service content and corresponding spatial delivery channels; Stage 2 implements spatial shaping pathways to materialize workshop service experiences based on experiential value hierarchies and their correspondence with the spatial system; Stage 3 facilitates spatial system enhancement for workshop service maintenance through experience evaluation and supply-demand equilibrium. Developed through this research, the integrated action framework synergizes intangible services with tangible spaces. This framework offers transferable insights for the construction practices of other rural workshops.

     

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