传统村落公共空间与女性游客行为特征的关联性研究——以云南董官村为例

A Study on the Correlation Between Public Spaces in Traditional Villages and Female Tourists' Behavioural Characteristics: A Case Study of Dongguan Village, Yunnan

  • 摘要: “她经济”背景下,女性游客逐渐成为传统村落旅游中的重要群体,其在旅游决策与体验中的影响日益显著。本文以云南省腾冲市董官村为实证案例,从女性游客视角构建“需求—行为—空间”的分析框架,综合运用GPS轨迹采集、空间句法分析及行为观察等研究方法,从村落、街巷与节点3个层面,系统研究传统村落公共空间与女性游客行为特征的关联性。研究表明:女性游客行为具有核心文化中心集聚特征,主游览动线高度依赖村落整体空间格局与功能分区;街巷空间整合度与女性游客行为热度呈正相关,但文化吸引力可弱化空间结构限制;公共空间的需求适配性直接影响女性游客的停留方式与行为强度。女性游客行为是公共空间条件与其生理安全、心理感知、文化审美等多维需求共同作用的结果。研究可促进传统村落公共空间品质提升,丰富女性游客文旅体验,推动乡村旅游可持续发展。

     

    Abstract: Against the backdrop of the 'she-conomy', female tourists have increasingly become a core group in traditional village tourism, wielding growing influence over tourism decision-making and travel experience perception. Taking Dongguan Village in Tengchong City, Yunnan Province as the research case, this paper constructs a 'demand-behaviour-space' analytical framework from the perspective of female tourists. Adopting mixed research methods including GPS trajectory tracking, spatial syntax analysis and behavioural observation, this paper systematically explores the correlation between public spaces in traditional villages and female tourists' behavioural characteristics from three dimensions: overall village layout, street and alley systems, and spatial node units. The results show that female tourists present an obvious clustering tendency around the cultural centre, and their main travel routes are highly dependent on the village's spatial structure and functional zoning. The integration degree of alley spaces is positively correlated with tourists' activity intensity, while cultural attraction can effectively weaken the constraints of spatial layout. The spatial suitability of public spaces directly affects female tourists' stay behaviour and activity intensity. The behavioural patterns of female tourists are formed by the interaction between public space attributes and their multidimensional demands, including physical safety, psychological perception and cultural appreciation. This study can provide references for optimizing the public space quality of traditional villages, enriching female tourists' cultural tourism experience, and promoting the sustainable development of rural tourism.

     

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