慢城建设中公共文化空间的地方营造与供给路径——以阿拉善盟“善读”品牌实践为例

Place-making and Supply Paths of Public Cultural Space in Slow City Construction: A Case Study of the ‘Shandu' Cultural Brand Practice in Alxa League

  • 摘要: 本文以阿拉善盟“善读”品牌为例,探讨慢城建设中边疆小城镇公共文化空间的地方营造与供给路径。基于空间生产与地方营造理论,构建对应城市经济、社会、生态、空间、治理五维的“慢生态、慢空间、慢文化、慢生活、慢治理”供给框架,剖析地广人稀、多民族聚居条件下的文化供给创新模式。阿拉善盟以沙漠生态为基底,巴丹吉林沙漠、额济纳胡杨林与腾格里沙漠构成区别于东部慢城的核心吸引力。研究发现,该品牌通过复合空间营造、文化市集嵌入、地方文脉挖掘与数字服务下沉等举措,在极端地理条件下实现了从“设施覆盖”到“品牌穿透”的转型,服务效能获得跃升;但仍面临专业人才短缺、活动同质化及空间运营冲突等可持续性挑战。

     

    Abstract: This paper examines the place-making and supply of public cultural spaces in borderland small towns within the context of slow city construction, drawing on three years of practice of the ‘Shandu' cultural brand in Alxa League, Inner Mongolia. Rather than treating cultural supply as a matter of facility distribution alone, the study builds on Lefebvre's theory of spatial production and insights from place-making scholarship to propose a five-dimensional supply framework-slow ecology, slow space, slow culture, slow life, and slow governancewhich corresponds to the economic, social, ecological, spatial, and governance dimensions of urban development. This framework is then used to analyze how a region characterized by vast territory, sparse population, and multiethnic settlement innovates its cultural delivery. What sets Alxa apart from slow cities in eastern China is its desert landscape-the Badain Jaran Desert, the Ejina Populus euphratica forest, and the Tengger Desert together form a unique core attraction. Evidence from the case shows that through layered composite spaces, embedded cultural markets, the excavation of local heritage, and the extension of digital services to community level, the ‘Shandu' brand has achieved a shift from a logic of ‘facility coverage' to one of ‘brand penetration'-even under extreme geographical constraints-with service efficiency improving markedly in the process. At the same time, the brand still faces sustainability challenges, including a shortage of professional staff, activity homogenization, and operational frictions arising from competing uses of space that the current model has yet to fully resolve.

     

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